Coalition Building & Strategic Alliances

Building Effective Coalitions

Perennial creates, manages and enhances broad-based coalitions to support our clients’ initiatives, and market their brands and services. Our firm specializes in utilizing key third-party allies to educate opinion leaders and build public support across a broad range of constituencies and policymakers..

Leveraging relationships developed over years of advocacy work, Perennial identifies and recruits individuals and organizations that share our clients’ perspectives and develops a framework to support our clients’ initiatives. We create strategic alliances that make a difference in the public policy arena and in the marketplace.

Our firm has successfully managed multi-layered public affairs campaigns for corporations, grassroots organizations, advocacy groups, national and local trade associations, and civil rights organizations

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