Sarah Nowell
Public Relations and Business Development Specialist

As the Public Relations and Business Development Specialist at Perennial, Ms. Nowell's main focus is creating and promoting a positive image and brand reputation for Perennial Strategy Group and Perennial's clients. From implementing client coordination to event planning, Ms. Nowell has worked on several different projects within the firm. She works directly with senior level management to implement PR strategies and develop well-crafted messages for the client directed to their targeted source. On a daily basis, Ms. Nowell provides assistance in writing pitches, press releases, preparing materials such as fact sheets and pamphlets, talking points, and conducting market research.

Ms. Nowell also maintains a strong presence in business development at Perennial. She is responsible for assisting senior level management in targeting new clients and servicing them with new business strategy development. This includes assessing the public affairs needs of Perennial's clients and gathering data on their specific markets.

She has played a key role in placing Perennial Strategy Group in the center of the political arena in Washington, D.C. During the 2009 Presidential Inauguration she helped manage eight events, partnering with major media entities such as ESSENCE Magazine.

Sarah Nowell is a graduate of the University of Maryland College Park with a B.A. in Economics and a minor certification in Sports Commerce and Culture. Her future plans are to take her education in Business and Public Relations to the next level with a postgraduate degree. She currently resides in Annapolis, MD.